Cookie Policy
This page explains which cookies and similar technologies blisswell.app uses, what they are used for, and how you can change your choice. It is written to meet the EU General Data Protection Regulation (GDPR) and Turkish Law No. 6698 on the Protection of Personal Data (KVKK).
1. What is a cookie?
A cookie is a small text file saved to your device through your browser when you visit a site. In this policy, “cookie” also covers technologies that do the same job — browser local storage and pixel tags.
Blisswell does not use classic tracking cookies; for measurement it keeps a randomly generated session identifier in browser local storage. In law that also requires consent, so it is treated here as a cookie.
2. Cookies we use
| Name | Type | Purpose | Duration |
|---|---|---|---|
| bw_onay | Strictly necessary | Remembers your cookie choice (accept/decline). Without it your choice cannot be honoured. | 12 months |
| bw_oturum | Measurement (consent required) | A randomly generated session identifier. It links the steps of a single visit so we can see where people stop. It does not identify you. | 12 months |
| _fbp / _fbc | Marketing (consent required) | Meta (Facebook/Instagram) advertising measurement. Loaded only if you consent and advertising measurement is enabled. | Up to 90 days |
| _gcl_au / _gcl_aw (gclid, wbraid, gbraid) | Marketing (consent required) | Google Ads advertising measurement and conversion tracking. Loaded only if you consent. When you click an ad, the ad click identifier in the address (gclid, wbraid or gbraid) is stored in your browser for 90 days. | Up to 90 days |
| Session cookies | Strictly necessary | Keeps you signed in (only on pages that require an account). | For the session |
Your answers to the assessment are not sent to our servers by cookies. They stay on your device; if you create an account, only the module order of your plan is written to the server.
3. What measurement data we collect
If you consent, the following is written to the measurement record:
- The event name (for example page view, assessment started, plan shown, account created)
- Which step of the assessment you were on
- The page path, the site language and the address you arrived from
- Standard UTM campaign fields in the link, if present (source, medium, campaign, content and term)
- Your country and whether the device is mobile or desktop
- A random session identifier
Your name, email address, phone number, full IP address, advertising click identifiers (gclid/fbclid), form content and assessment answers are not written to this record.
If you decline, events are recorded without any session identifier — as an entirely anonymous counter. Nothing is stored on your device and the records cannot be linked to you.
The Google tag for Google Ads measurement is always loaded on the site. If you do not consent, it writes no cookies or persistent identifiers to your device and only sends an anonymous, aggregated, cookie-free signal (for example, that a conversion took place). If you consent, Google Ads measurement cookies are used as well. In both cases we do not run personalised advertising or remarketing.
4. Legal basis
| Cookie type | Legal basis |
|---|---|
| Strictly necessary cookies | GDPR Art. 6(1)(f) legitimate interests · KVKK Art. 5/2-f. Required for the site to function; no consent is sought. |
| Measurement and marketing cookies | GDPR Art. 6(1)(a) consent · KVKK Art. 5/1 explicit consent. Active only with your consent. |
5. International transfers
If you consent, data within the scope of advertising measurement may be processed abroad by Meta Platforms, Inc. The site runs on Cloudflare and the database on Google Firebase, which may also use servers outside your country. If you decline, Meta advertising measurement does not run; Google Ads only sends the cookie-free signal described above.
6. Changing your choice
You can change your choice at any time: use the “Cookie Settings” link in the site footer. Withdrawing consent stops measurement recording.
You can also delete or block cookies and site data in your browser settings. Blocking strictly necessary cookies may break parts of the site.
7. Your rights and contact
Details of your rights under the GDPR and KVKK Art. 11 (access, rectification, erasure, objection) are set out in our data protection notice: Data Protection.
| Detail | Value |
|---|---|
| Company | GMY Bilişim Sanayi ve Ticaret Ltd. Şti. |
| Address | Cumhuriyet Mah. Yağmur Sok. Çamlık Sitesi C Blok Daire 5, 16140 Nilüfer / Bursa, Türkiye |
| support@blisswell.app |